Support
Sales and Marketing
Because we have over 30 years experience in the 'Weekly Draw' business we can pass on the experiences gained from our own involvement in running lotteries and the wealth of experience gained from working with such a wide customer base. 7L can help to give you an understanding of your product and your market. We can also introduce you to other organisations who are running lotteries so you can have a first hand experience in the day to day running of a weekly draw and an insight into the management and promotion of a 'Society' lottery.
7L … there to help.
Prize Structures
There are no standard prize structures. Each lottery should have a prize structure appropriate to its market and cause.
7L … there to help.
Lottery Structure
Again, there are no standard lottery structures. A typical lottery will be based on a £1 per week stake with cash prizes. However, the new limits allowed by the 2005 Gambling Act allows Societies to tailor their lottery to their market. We can offer single number or multiple number systems as well as lotto style formats. We can advise on the benefits of non-cash prizes as well as roll-overs, Superdraws and one off ticket sales. We can also advise on stake money in relation to the intended market.
7L … there to help.
Administration
The 7L computer software is designed to be easy to use, yet will provide all the facilities to accurately record the accounts of your lottery. It can also report on the status of your lottery to assist in ongoing marketing and promotion. Full training is provided in the use of the software, plus an on-call 24/7 service to give you confidence and peace of mind. The lottery software is bespoke so that it can cater for all circumstances. It is constantly being improved and updated at no extra cost to the user.
7L … there to help. →
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